Software creators must create demand to sell

I have downloaded and I am having fun with Persoanl Brain from the Brain.

It looks like the sort of software that I would use, and if so, I would buy. However, they offer a free trial download. And so I have snapped this up and I am playing and using the free trial that I now have sitting on my laptop.

But, and here is the big thing. They offer a free download of the full, pro version. This is great as it gives me full functionality. However, I am not sure what will drop out of my version when the trial ends and I revert to the ‘free’ version.

I am wondering whether it would have been better to have given me the basic free version. Then when I tried to do something that I wanted to do, and it told me I couldn’t unless I upgraded, I would have realised that I needed the upgrade. As it is I am waiting for the end of the 30 days to see what functionality I want is revoked.

During this time I’m not making Personal Brain an essential part of my productivity, they may lose a customer… we’ll see.

You need to make me want you, to desire you, sell yourself to me – that is marketing!

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