Why the iPhone 6 proves I’m still a consumer

iPhone box

When I am full I stop eating, or should. Often I don’t and the consequences are that I feel sick, bloated and ultimately unwell.

We shouldn’t drink too much. Often we do, and well, you don’t need me to tell you what happens. This is human nature, we consume, we devour.

I don’t want to live this way. I am trying to use only what I need. To re-use and recycle what I can. To break free from the non-stop consumer conveyer belt I find myself riding. Sometimes, I fail… or do I?

‘Your device is almost full, go to settings’

For the first time I find myself in the queue at the Apple store. It’s not a big queue, and it isn’t rowdy, we’re British and reserved you know. Yes, I have consumed. I find myself on the upgrade bandwagon. The iPhone 6 proves that I am still a consumer.

I did justify it to myself. A couple of years ago I bought an iPhone 5 and for the past couple of months I had been getting the above message. I had run out of space. The iPhone has become a very useful tool as I create. It is part of my writing process and now my music creating process. The iPhone 5 was beginning to reach its limits though. A lack of space and, when dealing with audio, speed.

What I need to do is remove the superfluous. I have far too many apps on the iPhone, ones I don’t use and don’t need. It’s funny but I find myself using the old hoarder’s argument, well I may use it one day.

The question I am asking myself is whether I am legitimately justifying my need. I never needed an iPhone before it existed. Now though, I am ordering and upgrading on release day. I don’t want to be on this consumer conveyer belt, but I can’t, apparently, break the ties yet.

Are you doing the most important thing?

I was stopped in my tracks by three separate blog posts recently. They were saying similar things, but with their own unique slant.

are you doing the most important thing
Firstly, there was Leo Babauta’s post concerning the limited length of life. He was urging me, and all the other readers, not to waste our time. Life is short so do things that will make a difference, both in our lives and in the lives of others. Moments are precious, so treat them as such.

Secondly, Suzi Blu raised the spectre of potential disasters and to question what we do with our time. What is important to us? As writers and artists our art is important. It is part of us, our very being. But is this the best way to spend our time? What’s more important: that sentence, that brush stroke, or that kiss, or that movie?

Finally, wise sage Seth Godin in his succinct and insightful way, made the point that often the most important thing isn’t on our list. We waste our days doing the unimportant, the urgent, the things that don’t challenge or help us grow as humans.

Our time is precious. It is limited. Do we know what is the most important thing we can do with our time? And if so, are we doing it?

Our lives are fleeting. I’m becoming aware of how little time we have, probably because it was recently my birthday and my age is fast heading upward. It won’t be long till I, hopefully, celebrate a major milestone in years.

  • So what am I doing?
  • Am I wasting my time or am I doing the most important thing?
  • What are you doing?
  • Are you doing the most important thing?
  • Do you know what that important thing is?

Find what is important, add it to your list, and make it your next action!